By Taiye Olayemi
Lagos, May 11, 2026 (NAN) Heirs Insurance Group has launched a multi-language generative artificial intelligence assistant, Prince AI, to strengthen digital transformation and improve insurance accessibility.
During Monday’s virtual unveiling, Chief Digital Officer, Mr Peace Okhianmhense-Philips, described the launch as a major milestone in the company’s digital journey.
He said the initiative reinforced Heirs Insurance’s commitment to making insurance simple, accessible, and inclusive for customers across diverse communities.
He explained that the AI-powered assistant would deliver instant, intelligent responses to customer enquiries and broader insurance-related concerns.
According to him, the platform would help users understand coverage options, assess personal needs, and identify policies suited to their circumstances.
“Prince AI was designed with accessibility in mind and supports several local and international languages,” Okhianmhense-Philips said.
He listed the languages as English, Yoruba, Igbo, Hausa, French, German, Spanish, Portuguese, and Chinese.
“The innovation will remove language barriers and enable more customers to access insurance services in languages they understand best.
“With Prince AI, Heirs Insurance becomes Nigeria’s first insurer to deploy a multi-language generative AI assistant,” he stated.
He said the innovation set a new benchmark for customer engagement within Nigeria’s insurance industry.
Okhianmhense-Philips noted the unveiling coincided with the group’s approaching fifth anniversary of innovation and customer-focused service delivery.
He added that Prince AI would enable customers to purchase policies, renew coverage, and initiate or track claims seamlessly.
He said the chatbot was available on WhatsApp, the SimpleLife Mobile App, and the company’s website.
Okhianmhense-Philips said: “Prince AI represents the next phase of our digital evolution.
“By embedding generative AI into customer experience, we are improving efficiency while humanising insurance services.
“This innovation helps us connect meaningfully with customers and deliver support that is instant, intelligent, and accessible.”
He noted that the assistant was built on adaptive intelligence and would continue improving through customer interactions.
He added that human support channels would remain available whenever personalised guidance became necessary.
“Where personal counsel is needed, our representatives stand ready with expert advice and clarity,” he said.
Heirs Insurance Group is the insurance arm of Heirs Holdings, with investments across 24 countries and four continents.