John Oluwatoke, a gospel artiste, has urged his colleagues in the entertainment industry to take deliberate steps in raising funds for charitable causes.
Oluwatoke, the Creative Director of Jeremiah Music Company, made the call while speaking with the News Agency of Nigeria (NAN), in Lagos.
According to him, the artistes, being social influencers in the society, can take advantage of their status to raise funds to assist the less privileged at this critical period.
He said to also help Nigerians manage the situation well; artistes could come up with music relaying messages of hope to encourage everyone.
“Here are some ways I believe gospel artistes can help the government cushion the harsh economic effect on the masses.
“First, by using their music and influence to raise awareness about the challenges facing the masses and encourage people to come together in solidarity.
“Also, by sharing messages of hope and comfort, gospel artistes can help alleviate the stress and anxiety that often accompany economic downturn.
“Gospel artistes can also use their platform to raise funds for charitable causes and support those in need. We are really going through difficult situations; inflation everywhere,” he said.
Oluwatoke, a graduate of Peace and Conflict Resolutions, described himself as a gospel afrobeat singer.
“I currently have my gospel, inspirational and dance songs actively streaming on audiomack and other global music platforms,” he said.
Speaking on what inspired him to embrace music, Oluwatoke said, “I can’t say what inspired me really but all I can say is when I was a child, I usually joined my parents singing in our family devotion and from there the love and passion for music grew.
“And then I started playing drums and other musical instruments and went to a music school to learn more before going to the university.”
The artiste who had produced a series of songs and musical videos online said he had also featured in many concerts.
He hinted that he was currently working on a live recording concert, slated to hold April 28, in Lagos.
He disclosed his desire to collaborate with international artiste, Justin Beiber, and some other local artistes.
“I released a song last year titled “Momajojo” , which became an anthem in churches and it also enjoyed lots of airplays and good feedbacks. “But the prominent event is our annual music concert tagged “OMPP- One-love mega praise party” channeled toward giving to charity,” he said.